Amber castro

As the owner of a successful small business, I have worn many hats over the past 12 years. I have learned the intricacies of marketing and social media, customer and business relations, management of a functional studio space as well as a host of other skills. I am currently seeking new opportunities to work with a creative team to hone and expand upon my talent and experience.

PHONE: 714.504.5633

EMAIL: CASTRO.AMBERMARIE@GMAIL.COM

LOCATION: SOUTH OC

Work History

ROCK ELEGANCE

Director of Digital Marketing

2023-Current

  • Design and populate E-Commerce website.

  • Responsible for all design and implementation of various digital marketing avenues including social media, email campaigns and commerce.

  • Responsible for creating engaging email blasts and newsletters via Squarespace email marketing platform.

  • Plan and execute social media marketing plan. Including video, photography and graphic design elements.

  • Proficient: Photoshop and Lightroom

    Comfortable: Express and InDesign

    Familiar: Illustrator and Premiere

  • Very familiar and comfortable with Canva in creating media for various social media platforms.

  • Help build and forge a cohesive brand identity across all platforms; digital and print.

SDA CREATIVE

Social Media Manager

2022-2023

  • Create original content, including graphic and copy as well as video and photography according to client’s brand and voice.

  • Proficient: Photoshop and Lightroom

    Comfortable: Express and InDesign

    Familiar: Illustrator and Premiere

  • Very familiar and comfortable with Canva in creating media for various social media platforms.

  • Responsible for creating engaging email blasts and newsletters via MailChimp and Constant Contact.

  • Manage 8+ client accounts over several social media platforms; Facebook, Instagram, LinkedIn, Twitter, and Pinterest. As well as managing email campaigns through Mailchimp and Constant Contact.

  • Collaborate with creative team to develop compelling content that is in line with each brand’s voice and image.

  • The point of contact for several clients, communicating with and gauging client needs and desires and responding accordingly.

THE STUDIO

Creative Director/Owner

2011-Current

  • Portrait Artist for 12 years.

  • Retouch client portraits using Adobe products such as Lightroom and Photoshop.

  • Responsible for all design and implementation of printed marketing materials.

  • Responsible for all design and implementation of various digital marketing avenues including social media, email campaigns and commerce.

  • Managing hundreds of clients a year, including bookings, consultations, customer service, orders, invoices etc.

  • Design and maintain website through Squarespace; keeping photos and copy up to date.

  • Build and forge a cohesive brand identity including complete rebrand/overhauls.

select marketing works

the studio