Amber castro

As the owner of a successful small business, I have worn many hats over the past 12 years. I have learned the intricacies of marketing and social media, customer and business relations, management of a functional studio space as well as a host of other skills. I am currently seeking new opportunities to work with a creative team to hone and expand upon my talent and experience.

PHONE: 714.504.5633

EMAIL: CASTRO.AMBERMARIE@GMAIL.COM

LOCATION: SOUTH OC

Work History

ROCK ELEGANCE

Director of Digital Marketing

2023-Current

Design and populate E-Commerce website.
Responsible for all design and implementation of various digital marketing avenues including social media, email campaigns and commerce.
Responsible for creating engaging email blasts and newsletters via Squarespace email marketing platform.
Plan and execute social media marketing plan. Including video, photography and graphic design elements.
Proficient: Photoshop and Lightroom
Comfortable: Express and InDesign
Familiar: Illustrator and Premiere
Very familiar and comfortable with Canva in creating media for various social media platforms.
Help build and forge a cohesive brand identity across all platforms; digital and print.

SDA CREATIVE

Social Media Manager

2022-2023

Create original content, including graphic and copy as well as video and photography according to client’s brand and voice.
Proficient: Photoshop and Lightroom
Comfortable: Express and InDesign
Familiar: Illustrator and Premiere
Very familiar and comfortable with Canva in creating media for various social media platforms.
Responsible for creating engaging email blasts and newsletters via MailChimp and Constant Contact.
Manage 8+ client accounts over several social media platforms; Facebook, Instagram, LinkedIn, Twitter, and Pinterest. As well as managing email campaigns through Mailchimp and Constant Contact.
Collaborate with creative team to develop compelling content that is in line with each brand’s voice and image.
The point of contact for several clients, communicating with and gauging client needs and desires and responding accordingly.

THE STUDIO

Creative Director/Owner

2011-Current

Portrait Artist for 12 years.
Retouch client portraits using Adobe products such as Lightroom and Photoshop.
Responsible for all design and implementation of printed marketing materials.
Responsible for all design and implementation of various digital marketing avenues including social media, email campaigns and commerce.
Managing hundreds of clients a year, including bookings, consultations, customer service, orders, invoices etc.
Design and maintain website through Squarespace; keeping photos and copy up to date.
Build and forge a cohesive brand identity including complete rebrand/overhauls.